![]() 1Password joined the FIDO Alliance itself in June. The idea behind the product is to make it easier to sign on to multiple sites through singular logins.ĭuring Collision on Tuesday, 1Password also announced the launch of a new tool that identifies security risks for businesses and offers suggested next steps.ġPassword also finds competition with Apple on the universal login front: the company teamed up with Google and Microsoft in May as part of a joint commitment to build passwordless sign-on (passkey). But again, I think we need to keep our eyes open.”Īs Apple is looking to make passwords easier (if not irrelevant) with passkeys by creating easier logins, 1Password has its own vision of the future: universal sign-on. always want to be a little bit afraid to internally drive ,” he said, before adding, “I don’t think it’s direct competition in terms of what we’re trying to accomplish. “I always want to treat it as competition. The CEO did concede, however, that he sees the likes of Apple as competition. Shiner argued that offering platform-agnostic software is a key differentiator for 1Password and something that the larger companies can’t offer on the same level. “Every time they’ve introduced something our business has gone up significantly as a result of that.” “When we look at the Apples and Googles and Microsofts, they have an ability to educate at a level we just don’t,” Shiner told BetaKit at Collision 2022. The leader of the password manager startup, which has become one of Canada’s most highly valued startups, says 1Password sees increased interest in its product anytime major brands like Apple focus on passwords. Share on: Twitter LinkedIn Facebook EmailĪt WWDC 2022, Apple demonstrated passkeys, touted as the thing that could finally kill the password, for good.ġPassword CEO Jeff Shiner is not worried.
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